OverviewAnalytics
Analytics
Verification trend, retention by signup week, and the path to first redemption
Weekly verified walkers
Last 12 weeks
94,800
+33% vs. 12 weeks ago
Retention by signup week
Share still verifying N weeks later
| Signup week | Users | Wk 0 | Wk 1 | Wk 2 | Wk 3 | Wk 4 |
|---|---|---|---|---|---|---|
| Aug wk 1 | 2,140 | 100% | 58% | 44% | 39% | 36% |
| Aug wk 2 | 2,210 | 100% | 61% | 47% | 41% | 37% |
| Aug wk 3 | 2,380 | 100% | 63% | 49% | 43% | |
| Aug wk 4 | 2,290 | 100% | 60% | 46% | ||
| Sep wk 1 | 2,460 | 100% | 66% |
Install to first redemption
Based on 10,000 September installs
- Installed app100%
- Signed up74%
- First step verification56%
- First points redemption19%
The biggest drop is between first verification and first redemption. We suggest testing a lower minimum redemption, from 3,000 pts to 1,500 pts.